Every Friday
the creatine cereal isn't even surprising at this point
It’s time again. Welcome back. We’re fresh off a few extended weekends of rest and relaxation and we’ve been busy researching your next favorite life hack, creatine + protein cereal (read below or you’ll miss out big).
Relay plans for the weekend:
Saturday morning not-that-well-prepared marathon attempt (worrying).
Golf (going low).
Pool mode.
Playing the entirety of Come Around Sundown (high tier album title) on repeat to drift into the final weeks of August.
Potential movie marathon (Zoey Deutch wya).
“Don't listen to what people say. Watch what the best people do.”
― John Danaher
“Those three things - autonomy, complexity, and a connection between effort and reward - are, most people will agree, the three qualities that work has to have if it is to be satisfying.”
— Malcolm Gladwell
Top of Mind
Creatine in cereal is hilarious but our timeline is full of commentary on that. This project is just an excuse for us to spotlight the work Day Job is doing. They’ve been on a serious roll. I (Ian) loved seeing another win for Rion Harmon after the famous frozen cod campaign. Not everyone thinks about brand equity – but we all encounter it daily. Day Job clearly knows how to develop brand equity, just look at their work with TBPN and David. Here’s to manifesting Relay working with Day Job in a few years.
While we’re here - highly recommend cruising around their website on desktop (you can play Doom).
this is old news we know. but mama subtweeting relay and its readers here was a serious personal attack — don’t take this from us. aesthetic texting? please. whats the big deal? lower case texting is actually good for the brain and resistance training. think, digital creatine. some are saying they heard it on dr andrew huberman’s show recently. the new bio stack: creatine, gallons, cadence electrolytes, and lower case texting. I don’t make the rules.
No, on a more serious note. It may be time to leave this part of our youth behind.
ICYMI: Happy Hour Edition
An older article, but a great reminder that you can just do things - Man Against Horse Race Report by Satisfy.
Inside Google DeepMind's Quest to Build Infinite Digital Worlds
Best of Substack this Week
This Week in Relay’s Shopping Cart
I’ve been needing an oxford like this for a long time.
BRAVEST STUDIOS Red Foot Clogs, Jack
I know I’ve said previously that I’m not sure I can pull off clogs, but I think I’ve finally found my pair.
Astrisk Magazine Print Subscription, Macke
Print media is back.
The Dog at the Door, Fairfield Porter (Sothebys), Macke
Look everyone, this is only between 120,000 - 180,000 USD, if everyone pitches in say, four figures?, we could snatch this bad boy.
It’s Not That Deep, Randy
Relay Shared Album: Charleston
Our third edition of the Relay Shared Album: Charleston. Three of the Relay gang met up with old friends for the Fourth of July this year (James was sorely missed). All on 35mm film, courtesy of Zach.
Thanks for reading — or for mega scrolling all the way down here.
The internet is an overwhelming mess of headlines, ads, and mid takes from the worst people you know. Big Tech owns our attention spans. Everything is content. Nothing makes sense.
We’re not here to “fix discourse” or “build a better internet.” Relay is just our attempt to riff on what we’re already talking about at happy hour without feeling like we’ve been hit by a content truck. Some analysis, some memes, call it a day.
You might like it. Tag along.
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The John danaher quote in here is so insane guys shout out Jack i guess